The following is a sponsored post by Joules.com, however all words are my own.
When Joules contacted me about having a look at their new homewares collection, I have to admit, I was intrigued. I was familiar with Joules womens clothes which are rather fun and quirky with an outdoorsy and quintessentially English twistβ¦
![]() |
Dalmatian Jumper / Tweed Jacket |
Tom Joules actually started the business 30 years ago selling country clobber at equestrian and outdoor events all over Britain. One typical rainy afternoon, Tom realised that the clothing on offer didnβt reflect his customerβs colourful personalities. So he designed 100 pairs of PINK wellies. They sold like hotcakes and Joules was born. I mean, you canβt get much more English than that.
With this curiously eccentric history behind them, I ventured online to see how that eclectic country vibe translated into their new homewares range.
I was pleasantly surprised that it translates quite nicely with the same fun, bright vibe that makes you want to buy a dilapidated house in the middle of nowhere to fill with gorgeous flowers you picked from the meadow outside your back garden gate.
Check out this beautiful bedding collection with itβs joyous flowers and gorgeous colours.
Sunbird Floral Duvet Cover |
Wouldnβt this yummy blue and white floral bedding look perfect for my beach house? What do you mean I donβt have a beach house? Spoil sport.
![]() |
Lulu Floral Bedding |
Their cushions are rather cute too. I think these particular ones are meant for kids but do I care? Not a jot. Want.
![]() |
Cool Cat Cushion / Bunny Cushion |
They do have βadultβ cushions as well that are just as fun. I canβt decide between the colourful parrot or the pink horse. You can never have too many cushions, right? I might just get both.
![]() |
Sunbird floral cushion / Horsebox cushion |
The cosy throws are perfect for autumn evenings, all wrapped up in front of a roaring fire, sipping a nice hot cuppa (in a china cup naturally).
![]() |
Salcchk Blanket |
If youβd like a bit of cosy English-style goodness to call your own this autumn, Joules has a special offer for Swoon Worthy readers! If you spend Β£60, enter the code NOTEBOOK at checkout for Β£10 off!
Anything that catches your eye with Joulesβ take on sweet English countryside charm?
i likey the tweed jacket. smart!<br /><br />smiles, lovemuffin.<br /><br />michele
that bunny cushion is sooooooooo cute!<br />Bec x
Ooh these are lovely (and I basically want to be her, with her gorgeous hair and lippie and knitwear and garden gateβ¦)<br /><br />Is the homeware range just fabric-y stuff, or do they do anything else?